“In order to combat (human trafficking), one of the cruelest crimes in the world today, we must create alliances. Signing an agreement with IOM Colombia to fight child trafficking strengthens our mission. We believe in partners and hope to establish a call to action in more countries.”
Ricky Martin

Don't let anyone shatter your dreams

In alliance with International Organization for Migration (IOM - Colombia) and the Inter-Institutional Committee against Human Trafficking in Persons led by the Colombian Government and the Inter American Development Bank (IDB) launched an awareness campaign with Public Service Announcements -featuring RM as a combatant of human trafficking- that include IOM hotlines that provide free information and assistance to potential victims.

Objective: A call to action in Colombia was vital since around 35,000 boys and girls are victims of sexual exploitation in this country. The popularity of Ricky Martin will ensure that Colombian youth react to his message. The hotlines have received more than 14,800 calls from citizens. The campaign was launched in March 2006 in Bogota and Ángel Saltos, President of the Ricky Martin Foundation, was a keynote speaker at the inauguration.